A collaboration with impact

EE Labelfactory collaborated with Whooler, an innovative brand developing circular strollers. For this project, we produced both brand labels and QR labels.

The brand labels help create a strong and recognizable brand identity on the products. The QR labels add a digital layer. With a single scan, users gain access to a Digital Product Passport (DPP) containing extensive product information.

Samen laten deze labels zien hoe branding en digitalisering elkaar kunnen versterken binnen duurzame producten.

Who is Whooler?

Whooler develops strollers with circularity at its core. Instead of creating disposable products, the brand focuses on reuse, durability, and sustainable materials. Every stroller is designed with the idea that components can be reused or recycled. This makes Whooler a strong example of a brand that applies sustainability in a practical and meaningful way throughout product development.

Brand labels and QR labels in one solution

For Whooler, EE Labelfactory supplied a combination of woven brand labels and QR labels. The brand labels strengthen the visual identity of the product and provide a professional finish. They are an important part of the brand experience and make the product instantly recognizable. The QR labels make it possible to connect the product to digital information. After scanning the code, users gain access to a Digital Product Passport containing information about materials, care instructions, origin, and recycling possibilities.

This combination creates a bridge between physical products and digital transparency.

What is a Digital Product Passport?

A Digital Product Passport is a digital record that brings together all important information about a product. Through a QR label, this information can be accessed easily.

Benefits include:

• Greater transparency for consumers
• Insight into materials and origin
• Support for circular processes
• Easy access to care and maintenance information
• Preparation for future regulations

More and more brands are using DPP solutions to make their sustainability story transparent and accessible.

The power of labels for sustainable brands

The collaboration with Whooler shows that labels are much more than a visual detail. Brand labels strengthen the brand, while QR labels provide additional functionality and information.

Together, they create a complete solution that contributes to brand experience, transparency, and sustainability.

For brands looking to invest in circular products and clear communication with their customers, these label solutions offer a future-oriented step.

Discover the possibilities for your brand

Would you like to equip your products with brand labels, QR labels, or a connection to a Digital Product Passport?

EE Labelfactory is happy to help you find a solution that fits your brand and product.

Contact us or request a quote and discover how labels can strengthen your product.